I work with brands to create products and experiences that deeply resonate with audiences and move the world forward. I believe in the power of turning ordinary moments into memorable ones.
My Values
Empathy
Customers want to engage with people who genuinely care about them, who want to see them succeed and want to help them succeed. Developing an emotional, human, one-to-one connection with the customer proves to them you care about them and can help them. Empathy translates to trust.
Collaboration
Even the boldest ideas are possible with the right team. Collaboration is the crucible of innovation. When you bring a diverse group of people together to problem solve an idea can come from anywhere and anyone. This free, open melting of ideas creates solutions that could never have been imagined before
Alchemy
The art of transmuting everyday elements into a higher form, making them more valuable in the process. Synthesizing science and creativity, data and intuition, this balance is the magic sauce that can spark a connection with customers
WHAT I DO
For over two decades I have been helping some of the world’s biggest brands launch and grow their products. Early in my career I helped Hollywood go digital by building out campaigns and platforms for properties such as Harry Potter, Men in Black and Jurassic Park. I have built and run digital departments in several agencies over the years. I lead creative, strategy, research and execution of new product development for both proprietary-internal and client projects. I build a culture of enthusiasm and excellence through exceptional leadership of people, mentoring and coaching through tight deadlines in fast-paced environments.
WHY I AM GOOD AT WHAT I DO
I am the recipient of over 20 awards for creative work and marketing campaigns. Throughout my career I have been recognized for reaching and engaging consumers via rapidly changing marketing technologies and content sales & distribution platforms. Focused on innovation, emerging trends, storytelling, and consumer behavior, I have managed comprehensive, multi-million-dollar projects for clients such as United Healthcare, Disney, Ericsson, 20th Century Fox, Sony Computer Entertainment, Sony Pictures, Microsoft, Hasbro, Bugaboo and Electronic Arts. At my current agency (Signature) I am tasked with enhancing the vision and expanding the agency’s suite of services, revenue stream, and client portfolio as well as to develop and launch innovative digital & interactive products. I oversee creative, strategy, research and execution of new product development for both proprietary-internal and client projects. I Manage teams who create and implement campaigns including product launches, new technology, branding, Digital advertising, and content creation.