My Expertise

I specialize in building & launching brands, new products and services, and pivoting existing ones that need help. My clients range from Fortune 500 companies to emerging startups, each with unique needs.

I approach problem solving using “Empathetic Design” to gain a deep emotional understanding of people’s needs. This strategy has motivated massive behavioral shifts in clients' audiences, including faster adoption of new systems, perspectives, and the push to innovate. I want to spark a connection with customers and build a better future for your business

The details

 

Imagine it.

 

Market & User Research

  • Consumer Profiling

  • Competitive Analysis

  • Market research/Trends

  • Focus Groups & Surveys

Vision, Strategy

  • Internal Stakeholder Alignment

  • Internal Vision Roadmap

  • Brand/Marketing/Comms Strategy

 

Build it.

 

Design

  • Logo Development

  • Toolkits and Style Guide

  • Video

  • Creative Templates & Assets

  • Photography

  • Copywriting

  • Packaging Design

Product Definition

  • Service Design

  • Product Feasibility

  • Product Recommendations

  • Product Roadmap

  • User Stories

  • Data Modeling

  • Analytics Definition

  • UX

  • UI

  • Prototyping

  • Usability Testing

 

Grow it.

 

Marketing

  • Organic and paid social media

  • Programmatic media

  • Influencer programs

  • Loyalty programs

  • Content development