Full Moon Freshly Crafted
People Food for Dogs
Full Moon Pet, established in 2011 by founder Ryan Perdue(Perdue Chicken), is a fourth-generation family business dedicated to the health and happiness of pets. We were engaged by Full Moon to create an original television commercial and supporting assets for the launch of their new dog food, Full Moon Freshly Crafted. The primary goal was to highlight the human-grade nature of their product and emphasize its real-food appearance. The secondary objective was to showcase the convenience of the product, which could be taken out of the freezer and thawed in minutes.
We created a television commercial featuring a series of found video clips from the internet that showed a variety of dogs stealing human food. The voice-over states, “They have been telling us all along. They want what we want: real food.” This approach aimed to resonate with dog owners who value high-quality, healthy food for their pets and appreciate the convenience of easy-to-serve meals.