8i/Holo

8i built a new capture and distribution system for Volumetric Video that captures life-like representations of people. I partnered with 8i to help build, validate and guide their consumer app to engage with users and unveil their technology to a wider market. And it did; the app exceeded market download expectations by over 10 times.

I oversaw these aspects

 

MARKET AND USER RESEARCH

  • Consumer Profiling


  • Competitive Analysis


  • Market research/Trends


  • Focus groups and Surveys

VISION, STRATEGY

  • Internal Stakeholder Alignment


  • Internal Vision Roadmap


  • Business Model Review


  • Brand/Marketing/Comms Strategy

BRAND

  • Brand Positioning and Persona Development

  • Brand Voice

  • Communications Architecture

  • Customer Experience

PRODUCT DEFINITION

  • Product Recommendations and Roadmap

  • Feature definition

  • User Stories

  • Analytics Definition

  • UX/UI

DESIGN

  • Logo Development

  • Toolkits and Style Guide

  • Media Libraries (Email/Motion/Print/Digital Display/Sales)

  • Video

  • Photography

  • Copywriting

 
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