Disney Movie Club

All the movies you love in one place

I worked with DMC to overhaul and modernize all facets of their 20 year old program. DMC is the 3rd largest retailer of physical DVDs with over 3 million members with an average engagement cycle of over 2 years per member. We updated branding, messaging, program mechanics, usability, CRM tactics and lifecycle management, and marketing initiatives. This netted a 14% increase in acquisition and an 11% increase in LTV.

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I oversaw these aspects

 

MARKET AND USER RESEARCH

  • Consumer Profiling


  • Competitive Analysis


  • Market research/Trends


  • Focus groups and Surveys

VISION, STRATEGY

  • Internal Stakeholder Alignment


  • Internal Vision Roadmap


  • Business Model Review


  • Brand/Marketing/Comms

  • CRM and lifecycle management

BRAND

  • Brand Sentiment Analysis

  • Brand Positioning

  • Persona Development

  • Brand Voice

  • Communications Architecture

  • Customer Experience

PRODUCT DEFINITION

  • Product Recommendations and Roadmap

  • User Stories

  • UX

  • UI

DESIGN

  • Logo Development

  • Toolkits and Style Guide

  • Photo shoots

  • Video Shoots

  • Media(Email/Motion/Print/Digital Display)

  • Creative Templates & Assets

  • Photography

  • Copywriting

  • Packaging Design

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