Munchkin
SOME THINGS IN LIFE JUST CLICK
Munchkin, a world leading producer of baby and family products, wanted to transform from a B2B company into a consumer facing brand. I worked with Munchkin to define they way they connect with their customers, collaborate on the internal vision, build out their marketing ecosystem, e-commerce platform, content strategy, communications strategy, and launch two new products with them.
What does it take to make the perfect Onester?
We created content for multiple platforms and conducted extensive A/B testing: with our creative, messaging.
I oversaw these aspects
MARKET AND USER RESEARCH
Consumer Profiling
Competitive Analysis
Market research/Trends
Focus groups and Surveys
VISION, STRATEGY
Internal Stakeholder Alignment
Internal Vision Roadmap
Business Model Review
Brand/Marketing/Comms Strategy
BRAND
Brand Sentiment Analysis
Brand Positioning
Persona Development
Brand Voice
Communications Architecture
Customer Experience
PRODUCT DEFINITION
Product Recommendations and Roadmap
User Stories
UX
UI
DESIGN
Logo Development
Toolkits and Style Guide
Photo shoots
Video Shoots
Media Libraries (Email/Motion/Print/Digital Display/Sales)
Creative Templates & Assets
Photography
Copywriting
Packaging Design