The Music Center
Be A Part Of It
In the wake of the pandemic, live entertainment took a hit, leaving institutions like The Music Center in downtown Los Angeles longing for a renaissance. Enter "Something Massive," the creative masterminds who teamed up with The Music Center to spark a cultural revival. Our mission: to turn The Music Center into a vibrant and irresistible destination once more. We aimed to breathe life back into the world of live experiences, fostering a sense excitement that transcends the ordinary. Our campaign was designed to provoke emotions rather than merely conveying function, all with a fresh and youthful focus that celebrates diversity.
We launched a multimedia offensive with a television campaign, striking outdoor billboards, captivating digital banners, and enticing social ads. Our message is simple: The Music Center is where dreams come alive, and everyone's invited. Come and be part of the symphony of life, because you wouldn't want to miss this!
